The MBA Digital Marketing will prepare students with the skills needed to engage with customers via digital media and effectively market businesses across digital networks, by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.

The Master of Business Administration with a concentration in Digital Marketing is a specialized program that addresses the fundamentals of marketing applied to neuroscience and its relationship with consumer choice where students will employ some basic strategies used in the field of neuromarketing. They will use the practical tools necessary to develop comprehensive digital marketing and communication strategies and tactics aimed at aligning an organization's marketing and business objectives.

The GBSB Global MBA with Customer Experience in Digital Environment Track in Barcelona is a pioneering program designed to blend traditional business education with advanced concepts in customer experience and digital environments. Accredited internationally and recognized among the top MBA programs in Spain, it emphasizes sustainable practices, ethical business, entrepreneurship, leadership, and innovative problem-solving. Using cutting-edge teaching methods and real-world projects, this program offers a comprehensive, hands-on learning experience that equips students with the skills and knowledge necessary to excel in the global business environment.

The Digital MBA is designed to fit the needs of real companies, giving you practical and up-to-date skills. Prepare for the future by exploring key concepts such as Blockchain, the Metaverse, and Machine Learning, which are essential tools that will make sure you stand out in today's job market. These resources will be your gateway to new opportunities, making sure you are positioned as an ever-evolving leader. Take steps to success with the Digital MBA!

The Master of Business Administration is an 18th-month program of 90 European Credits with a Master's degree level 7 based on the European Qualification Framework. The Master offers an interactive, personalized, and innovative study program in digital business and global network strategies, disruptive innovation and entrepreneurship, digital marketing and applied finance, business operations, informatics and artificial intelligence, and intercultural management and sustainable leadership.

Digital marketing offers a powerful approach to engage and interact with customers across online channels such as the web, social media and mobile apps. As a result, businesses can increase their online visibility, increase their web traffic, and build brand recognition.

Delivered in the vibrant and cosmopolitan city of Paris, the full-time MBA is a one-year program of intensive learning and practical application with corporate partners. AMBA & AACB Accredited. To successfully navigate your MBA journey, you will exchange with talented academics through core courses, lab immersion, and capstone projects. These different ways of learning will allow you to create new visions for change, acquire emotional intelligence to lead high-performance teams, and develop your entrepreneurial spirit to anticipate change and lead digital transformation in any company. Having your MBA classroom in Paris, in Europe’s premier fast-moving business hub, will offer you unparalleled opportunities in an international context.

A Master's (MBA) in e-Business and e-Marketing (including Social Media studies) is a study program that is ideal for students who are looking for managerial skills in the new electronic business world. This study program will shape students to become leaders that employers will be looking for.

The ACBSP and NCMA-accredited Master of Business Administration (MBA) program from UCW will prepare you for success on a global level. You will learn how to take challenging situations in a stride, apply pragmatic solutions to problems, and ultimately drive the success of your organization through intelligent decision-making.

The MBA - Digital Marketing and Management course provides students with deeper knowledge and understanding of the theoretical foundations and current developments in the field of digitization in marketing. The students get to know digital business models as well as agile marketing and management concepts, to examine them and to discuss them critically. One focus is on the instruments of digital communication and price policy, their application and evaluation. The students deal with concepts for smart products and services, the agile development of innovations and digital selling strategies and learn to critically assess these concepts, their application in practice and their effects. Digitization as a challenge for companies is also highlighted, as are methods and processes in the field of online research, including key topics such as big data, predictive analytics and customer insights, taking economic and ethical aspects into account.

With the ever-increasing role taken by new technologies, hospitality and tourism professionals are forced to revamp their marketing strategy, the positioning of their brand and the distribution of their products and services, using new technologies. In the Sales & E-marketing Management specialization, students study e-marketing, negotiation and promotion, and optimization of new medias and social networks.

MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.

An MBA in Marketing provides students with an opportunity to ascend to leadership positions in general management, med, and management consulting.

Our MBA program combines quality, convenience, and flexibility into an affordable package that's tailored to you. All MBA courses are offered one evening a week in 8-week sessions. The program requires 30 credits for completion: eight 2-credit core courses and seven 2-credit specialty courses in areas such as Business Analytics; Digital Marketing & Innovation; Leadership & Managerial Skills; and Investments & Applied Portfolio Management.

The marketing expertise and skills you will acquire in this specialization are designed for lifelong value both domestically and globally.