MBA - International Marketing
Berlin, Germany
DURATION
18 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 10,017 / per year *
STUDY FORMAT
Blended, On-Campus
* the price displayed shows full-time tuition fees, including graduation fees, and scholarship
Introduction
Make 2023 your year. Change your future with IU - apply and save up to 25%!
IU is always looking for new ways to help you combine high-quality education, accessible education, no matter your circumstances. You have the chance to get up to 25% off your on-campus studies! Join IU on one of their campuses in Bad Honnef or enjoy a major European city in Berlin. Their lectures still offer great flexibility, giving you a chance to work, socialize and explore a new continent while working towards your future.
Bachelor 180 ECTS - 25% discount
Master 60 ECTS - 19% discount
MBA 90 ECTS - 6% discount
Master 120 ECTS - 17% discount
Learn More
Your degree, your way:
We design our programmes and courses to be as flexible and innovative as possible—without sacrificing quality. We deliver specialist expertise and innovative learning materials as well as focusing on excellent student services and professional advice. With IU you can study on campus, online or combine both and switch between the two. Our distance learning materials allow you to gain an accredited degree from wherever you are and work around your job or personal commitments.
Prefer to study on campus? Get your real-life university experience at one of our two campuses in Germany and network with people from all over the world.
Why IU?
- #1 University in Europe: Join Europe’s largest private University with more than 100,000 students
- Maximum Flexibility: Study on campus, online or switch between the two options. You choose where you want to study. For online studies, you can pay your study fees in monthly instalments and do your online exams 24/7
- Fully Accredited Degree: All our degrees benefit from German state accreditation and are internationally recognized in major jurisdictions such as the EU, US and UK
- Study at a 5-star rated University from QS: IU is the first German university that achieved a 5-star rating for Online Learning from QS
- International Focus, Practical Orientation: We focus on practical training and an international outlook which gives IU graduates a decisive advantage: 94% of our graduates have a job within six months of graduation and, after an average of two years on the job, 80% move into management. Plus, we work closely with big companies such as Lufthansa, Sixt, and EY to give you great opportunities and insights.
Career springboard MBA
Marketing and sales managers face an increasingly complex and interactive variety of tasks. The tasks include, for example, the development of the national or international brand and product strategies, and planning of target group-specific product and marketing concepts or the design of successful sales processes.
Have you already gained some work experience after completing your first degree and would you like to expand your knowledge in this field and your general management skills to reach the next level in your career?
Then our MBA with a major in International Marketing is the right choice for you. With an optimal mix of specific marketing knowledge and general management know-how, the MBA prepares you well for a career in marketing, sales, and brand building.
Facts & Figures
| Degree: | Study model: | Duration: |
| Master of Business Administration (MBA) | On-campus | 18 months |
| Campus | Tuition: | Admission: |
| April / July / October / January | from 669 Euro per month | Bachelor’s degree, work experience, proof of English language skills |
Where you will be studying
You can pursue your MBA degree online or at the two German campuses in Bad Honnef and Berlin.
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Admissions
Scholarships and Funding
Change your future with IU - apply and save up to 25%!
IU is always looking for new ways to help you combine high-quality education, accessible education, no matter your circumstances. You have the chance to get up to 25% off your on-campus studies!
Join IU on its campuses in Berlin. Their lectures will offer great flexibility, giving you a chance to work, socialize and explore a new continent while working towards your future.
Curriculum
1st Semester
- Leadership
- Innovation and Entrepreneurship
- International Marketing
- Performance Management
- Corporate Finance
- Managerial Economics
2nd Semester
Elective courses (choose 4 out of 5)
- Global Brand Management
- International Consumer Behaviour and Psychology
- Applied Marketing Research
- Marketing Trends and Digital Marketing
- Sales and Pricing
Regular courses
- Strategic Management
- Operations and Information Management
3rd Semester
- Business Ethics & Corporate Governance
- Capstone Project
How does the course of studies work?
In the second semester of your MBA programme International Marketing, you choose your major and set your personal focus.
Study Model
Flexible Mix & MatchFor this course, you can pick and choose if you want to study online or on campus. You can combine semesters at home with semesters at an IU location.
| Your own paceWe have full-time and part-time study models for this course. You can choose how you want to study and how long this course will take to suit your schedule. |
Rankings
Accreditations, Rankings, and Memberships
 | AccreditationIU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, and the German Council of Science and Humanities. This means that their courses, faculty and teaching materials meet the rigorous standards set according to European academic guidelines and they can now accredit their own programmes. |
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| Awards and RankingsIU is the first German university to get 99/100 on the QS Stars Report, but they also topped 6 out of 25 categories in Germany’s largest university ranking by CHE. Recently IU’s online MBA programmes ranked 26th in Europe in the prestigious QS Online MBA Rankings, an impressive achievement and recognition on the international stage. |
| | MembershipsIU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning Since April 2023, IU is a member of the Association of Indian Universities (AIU), the largest university association in the world with foreign universities as an associate member. IU is also the only European member of Association of African Universities (AAU), a network of over 420 universities and research centres from across the African continent |
Global Recognition and Academic Partners
Global RecognitionAs IU is recognised by WES Canada and U.S., their degrees can be converted into points according to local academic standards in the Canadian Immigration Point System and American Immigration Assessment Scheme. |
Academic PartnersThrough partnerships with academic institutions from all around the world, IU offers a more affordable way for students to study and live abroad. The IU Study Abroad Alliance lets students start a degree online at IU and complete it at a partner university in the US, Canada, Australia or Europe, where career opportunities are aplenty |
Program Outcome
What you will learn
The MBA gives you expert and general management know-how and will help you develop your individual methodical skills:
- You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
- You will actively work on your soft skills such as communication skills and intercultural awareness.
- You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
- Using practice-oriented concepts, you acquire skills in the areas of planning, implementation, and control as well as international market launch and market development strategies.
- You also train soft skills such as communication and intercultural competence in addition to methodological skills.
Program Tuition Fee
Career Opportunities
Career Possibilities
Since virtually every national and international company sells products or services, the career prospects in marketing are outstanding. Experts with sound marketing and sales skills are in demand almost everywhere. After graduation, for example, you can work as a:
Communication Manager
As the Communication Manager for a company, you are responsible for smooth internal and external communication and increasing brand presence. Your responsibilities include the conception and introduction of PR strategies, management consulting, coaching, and the execution of campaigns. You should also have no problem dealing with crisis management and extreme situations as well as change management.
Brand Manager
As a Brand Manager, your job is to strategically develop, position, and coordinate a company's brand or image with the goal of making it highly recognizable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analyzed, and optimised nationally and internationally.
Marketing Manager
As a Marketing Manager, you are responsible for the development, planning, and implementation of marketing strategies for a company. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. You also have a lot of responsibility insofar as you shape the company through your strategic activities.
Your career? International!
Whether it is at a global medium-sized company or at a multinational corporation abroad – the IU prepares you well for the global job market. The numbers speak for themselves: 3 out of 4 of our graduates work in an international environment, and every third person works abroad.