MBA in Digital Business
Barcelona, Spain
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
EUR 7,300
STUDY FORMAT
On-Campus
Introduction
The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest-growing and most in-demand modern industries. The digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. Students will develop an entrepreneurial mindset and be well-equipped to start their own online business, join an existing company or invent new ways of doing business online.
Why Barcelona?
Studying for an MBA in Digital Business in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometres of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.
Degree Awarded
- A university MBA degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, and IQA and certified by eduQua.
Duration
Three terms/one year (full-time) or six terms/two years (part-time).
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Curriculum
The MBA in Digital Business (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
Year 1
Term 1
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Crafting Your Future I
Term 2
- Corporate Finance
- People & Talent Management
- Global Economics for Managers
- Strategy & Decision Making
- Management Information Systems
- Communication for Success
- Legal Issues & Business Ethics
- Crafting Your Future II
- Business Strategy Simulation
Term 3
- Digital Marketing Strategies
- Crafting the Digital Business Model
- Digital Business Architecture
- Digital Business Design
- The Digital Consumer
Admissions
Program Outcome
Learning Outcomes
The managerial skills taught in the digital business are applicable to both those who wish to launch their own digital businesses and those who go on to work for an established operation. Students will also:
- Focus on marketing and branding essentials, such as banner and search engine optimization
- Discover how to effectively build and maintain a corporate digital business
- Form a practical approach to real-world case studies and examples
- Learn from the point of view of the consumer.
Career Opportunities
The MBA with a major in digital business provides students with comprehensive business knowledge as well as an advanced skill set in digital business. Graduates of this MBA program may be interested in the following careers.
Head of Digital Marketing
A head of digital marketing is responsible for a company's online marketing strategy. These professionals will create a digital strategy based on organizational objectives and ensure that it is implemented correctly through the right campaigns and messages to impact the target audience. With experience in marketing, these professionals will be proficient in disciplines such as SEO, SEM, emailer marketing and retargeting, among others. They ensure effective lead generation and conversion and will constantly analyze the web and its performance through analytics.
A head of digital marketing is proficient in the latest digital marketing techniques and has creative and analytical skills.
Director of E-Commerce
Directors of e-commerce are responsible for a company’s online sales. Their tasks include analyzing and reviewing strategies and developing actions to drive traffic to the website, improve conversion rates and generate profit. They oversee web design for optimal user experience and will be involved in content planning, site navigation and promotional campaign development, among others. These professionals will monitor sales performance through analytics, website traffic evolution and sales per product. They will constantly look for new opportunities to offer a superior shopper experience through benchmarking and by keeping ahead of trends.
A director of e-commerce has advanced data analytical skills as well as knowledge of digital marketing tools.
Digital Marketing Consultant
Digital marketing consultants will advise an organization on subjects such as traffic building, lead generation, sales conversion, customer engagement and search engine positioning. They will develop digital strategies based on an organization’s goals and business model which will include recommendations on advertising, web design and campaign development, among others. To make recommendations, these consultants will analyze large amounts of data, undertake SEO audits and benchmark industry standards, among other tasks.
These professionals have extensive knowledge of digital marketing tools and are analytical. They possess good organizational and time-management skills and are excellent communicators and presenters.
Digital Transformation Manager
Digital transformation managers review existing processes, structures and roles within an organization and optimise them with digital solutions. These professionals will coordinate with current staff to ensure that all needs are covered with new systems and with IT to ensure feasibility. They will lead the design, development and implementation of technological solutions. Change management tasks will also be undertaken to ensure project acceptance.
This professional should have good organizational, planning, project management and people management skills.
Areas of Work
The MBA with a major in digital business provides students with business know-how as well as specific knowledge of the digital business arena. Graduates of this MBA program may be interested in working in the following fields of business.
- Digital Business Design
- Digital Business Development
- Digital Marketing
- Brand Management