International Marketing MBA
City of London, United Kingdom
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2025
TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
Develop a range of multidisciplinary marketing skills as well as your ability to think and work strategically, to prepare for a career in international marketing and business.
Course Overview
This course will aim to equip you with theories and concepts of strategy, leadership, and finance, along with specialised knowledge in marketing management, creativity brand communications and digital marketing.
- Sharpen your knowledge and skills by applying your learning to a wide range of contexts through simulated learning, experiential activities and interdisciplinary business-related projects.
- Prepare for managing core marketing elements, by gaining exposure to the latest marketing practices across a selection of sectors within an international context.
- Explore the nature and implications of rapid changes in marketing and business.
Why you should study this course
- CMI accreditation
Study a course with professional accreditation from one of the UK’s leading professional management bodies - the Chartered Management Institute (CMI). Take the opportunity to obtain the CMI Level 7 Diploma in Strategic Management and Leadership Practice subject to the successful completion of specific modules (please see module section for further information). - Contemporary course content
This MBA course aims to cover the latest trends and developments in a marketing and management practice, encouraging you to ask questions and suggest solutions. The course aims to expand your ability to find the data and insights you’ll need to make well-informed decisions. - Industry insight
You may have the chance to hear marketing practitioners share their inspirational stories and attend tailored talks by experts from academia. Please note that staff are subject to change. - Real-world experience
Your lecturers strive to minimise the use of conventional teaching methods, preferring exposure to the world of work both within and beyond the classroom. The final semester project provides you with opportunities for business plans, internships and consulting projects. - Prepare for your future
You’ll have opportunities to mix with employers and to build your CV. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub. MBA students also have the opportunity to take part in our embedded business simulations, developed in collaboration with corporate learning and development specialists to help you develop key industry competencies.
Admissions
Curriculum
The broad curriculum of this course means you’ll study nine mandatory modules plus one choice of three flexible options for your final term project. Across all mandatory modules and several of the major-project options, the learning approach is focused on teamwork, business simulations and real-world projects, all of which are underpinned by excellent academic teaching and your own personal study.
All modules are mandatory:
Modules
- Leadership: Towards Mastery of Leading Self and Global Cultures - 15 credits
- Global Strategic Management - 15 credits
- Managerial Finance - 15 credits
- Marketing in A Global Age - 15 credits
- Leadership: Towards Mastery of Leading Change and Inclusivity - 15 credits
- Entrepreneurship and Innovation - 15 credits
- Creativity and Brand Communications - 15 credits
- Digital Marketing - 15 credits
- Research Methods - 0 credits
Choose one from the following final semester modules:
- Internship and Consulting Project
The internship consulting project offers you a unique opportunity for practical, meaningful and hands-on work experience, to learn how to work collaboratively with others and obtain a better perspective of careers within the field of your interest. This module aims to develop work-related knowledge, skills and capabilities necessary to pursue further career-related opportunities related to your subject area. - Dissertation
Your dissertation builds on 'Research Methods' and gives you the opportunity to enact the project designed and approved by your tutor. A high standard of achievement will be expected and the dissertation should draw on the intellectual and analytical skills and knowledge developed during the course. The module also provides an opportunity for you to develop your interests in a particular area and to demonstrate an ability to undertake individual research. The topic selected will need to be appropriate to the course of study, logistically feasible, adequately resourced and will adequately address ethics, safety and any required permissions. - Entrepreneurship Business Plan
This module aims to help you learn how to create a business plan. By the time you start this module, you should have learnt the fundamental elements of entrepreneurship that are essential for the successful passing of this module. At the end of this module, you will look to write a detailed business plan that provides a strategic, operational and financial plan for your own business idea.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Program Tuition Fee
Career Opportunities
The course aims to help you accelerate your career progression in international marketing upon successful completion – whether you take a holistic approach to all marketing disciplines or focus on a specialism of your choice. This course provides the opportunity to equip yourself with the high-level marketing, business and finance skills, which employers are looking for in their future leaders. Upon successful completion, you’ll potentially be able to pursue the professional, senior management and leadership roles which interest you in the private, public and not-for-profit sectors. The international focus of your course means you could work almost anywhere. You could work for a multinational or a company which imports/exports, either in the UK or overseas. Upon successful completion, you’ll also have an excellent skillset for helping organisations to begin doing business internationally for the first time.
Where our graduates work
When you graduate, you might choose to join a business of any size, from a start-up (perhaps your own!) to an SME or a global enterprise. Your work could take you into industry and manufacturing, the services sector, or even the charity or humanitarian sectors. You might decide to join, or start, a marketing services company/agency which supplies services to businesses. This could offer you a particular opportunity to specialise in areas such as market research, branding, public relations, IT, digital marketing, advertising or customer service. Another option could be consultancy, perhaps with one of the world’s leading consulting firms. Alternatively, you might go into related fields such as journalism or product research and development.