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MBA Programs in Marketing Studies Marketing
A Master of Business Administration is a degree awarded to students who complete a postgraduate program in business management. The MBA is a traditional offering for those who wish to pursue a career in the business world.
What is an MBA in Marketing? Individuals who pursue an MBA with a concentration in marketing can expect to learn how to plan, develop and implement innovative and strategic marketing strategies. Additionally, students may walk away equipped with the knowledge necessary to analyze their efforts and to make changes as necessary. Marketing is about agility, which is something that courses in the program may focus on developing in students. Instructors might gear their courses towards teaching individuals about applying proven marketing processes and practices, consumer behavior and customer loyalty, and market segmentation. Courses may also delve in depth into the marketing lifecycle, from the research and development phases all the way through to the selling stage.
Those who graduate with a degree in marketing tend to possess strong creative and strategic thinking capabilities, exceptional communication skills and superior analytical mindsets. Each of these traits is desirable in just about any position in any field.
The cost of an MBA varies greatly. Factors such as the duration of a program and where a student decides to attend school can affect the overall cost of his or her education.
A degree in marketing can open the door to many exciting careers. Most businesses need marketing to stay competitive, so graduates may find their professional opportunities are plentiful. Job titles can vary and may include marketing manager, digital marketing manager, copywriter, sales manager, director of sales, director of marketing, human resources specialist, store director and public relations specialist.
Many institutions offer marketing degrees, with some offering online classes as well. To learn more, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.