Mba in strategic marketing and retail

Course Differentials

Teachers with theoretical and practical experience in Strategic marketing and the specifics of Retail; Success Cases studies with small, medium and large organizations; Infrastructure compatible with the standard requirement of our target audience; practical experience and the presence of invited professionals in some modules.

Goals

Among the main goals of the MBA, we can highlight:

• To provide the necessary knowledge in practice directed to the planning, development and control of activities related to the Retail Marketing.
• Empowering Learners with technical tools and establish necessary parameters to address issues unique to central themes of Strategic Marketing.
• Direct special attention to sales techniques and promotions carried out by competitive markets and high performance.

TARGET AUDIENCE

Professionals working in retail or wish to develop their skills aimed at Marketing.

METHODOLOGY

The course will be developed through various teaching / learning techniques in order to allow active student participation in the construction of knowledge. Professor provide monitoring school material. Will be used, according to the nature and appropriateness of each discipline, various methods such as case studies, games and simulations, conferences, lectures, seminars, directed studies, group work, practical classes in laboratories, debates and exchanges experiments.