Marketing, M.B.A.

General

Program Description

Our master of business administration (MBA) is designed to help you advance your career by developing your problem-solving and decision-making skills. Our curriculum focuses on strategies in real-world business applications, in a variety of different areas. Marketing is one of five concentrations offered.

The marketing concentration prepares you for all aspects of marketing for an organization, including:

  • Strategy
  • Sales
  • Advertising
  • Promotion
  • Pricing
  • Product development
  • Public relations

Our program examines the core functional areas of an organization as well as market research and international marketing topics.

Career Opportunities

Graduates will be prepared for success in marketing within a variety of organizations in positions such as:

  • Marketing director
  • Brand manager
  • Marketing analyst
  • Marketing communications manager
Last updated Sep 2020

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About the School

Indiana Tech was founded as a small engineering college for men in 1930. It has transformed over the years into a comprehensive university with a wide range of academic programs for men and women of a ... Read More

Indiana Tech was founded as a small engineering college for men in 1930. It has transformed over the years into a comprehensive university with a wide range of academic programs for men and women of all ages. The original building in Fort Wayne was outgrown long ago, and classes are now offered at campuses throughout Indiana and Kentucky with additional worldwide attendance through online programs. What follows are highlights and milestones for each decade. Read less