MBA in Luxury Brand Management

ESLSCA Business School

Program Description

MBA in Luxury Brand Management

ESLSCA Business School

The Luxury Management Program aims to all future managers who want to build a solid and successful career in the luxury industry.

This comprehensive international program provides maximum exposure to the luxury industry. Every candidate is operational within days of onboarding his/her future dream job.

Nothing better than to acquire this knowledge & skills right in the birthplace of luxury, Paris.

Objectives of the course:

As a result of this course, you will be able to:

  • Understand and analyze the branding and brand management in luxury, based on markets, and customers’ profiles and culture
  • Analyse and create brand strategies and brand platforms for the luxury industry
  • Get an in-depth understanding of the luxury industry, with a focus on the French luxury industry, all sectors.
  • Build value on existing or develop new brands
  • Get to ascertain your future role in the luxury industry
  • Develop communication and distribution strategies for luxury brand names

The candidates should have a professional or academic (Master diploma) background

In the field of marketing and luxury. Candidates need to demonstrate a strong motivation for marketing, brand, luxury businesses.

Requirements:

The School offers the possibility, for all of its courses, to apply online throughout the whole year: spanning from January to December.

The selection of candidates is performed by application file (CV and application question form) followed by an interview.

Programme :

MODULE I

UNDERSTANDING the LUXURY CULTURE

  • A holistic view of the luxury industry
  • Industry dynamics & evolution
  • Established players and a new generation
  • Profile & behaviors of the luxury clients
  • Academical assignment (memoire) : selection & validation of the topic

MODULE II

CREATING VALUE

  • From brand identity to Brand DNA
  • How to turn a luxury brand into a success
  • Product innovation & design
  • Luxury and sustainability
  • Academical assignment (memoire): submission & validation of a work plan

MODULE III

BRAND STRATEGIES

  • Brand positioning
  • Brand experience & perception
  • Brand platforms
  • Store checks
  • Brand manager role
  • Academical assignment (memoire): share research and interviews

MODULE IV

GLOBALISATION, IMAGE, and COMMUNICATION

  • Definitions, impacts of social networks on the brand
  • Advertising strategies
  • Strategic use of social media
  • Academical assignment (memoire): submission of a draft

MODULE V

LUXURY DISTRIBUTION at DIGITAL AGE

  • Luxury and distribution: exclusivity & visibility, emerging vs mature markets
  • Luxury and digital
  • E-commerce or just commerce: omnichannel strategies
  • Demographic disruption, the biggest challenge?
  • Academical assignment (memoire) : final submission

MODULE VI

IMMERSION INTO THE LUXURY WORLD

  • 4-month training - Capstone project
  • Evaluation
This school offers programs in:
  • English


Last updated April 26, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2019
Duration
Duration
Full time
Price
Price
12,000 EUR
per year.
Information
Deadline
Locations
France - Paris, Île-de-France
Start date : Oct. 2019
Application deadline Request Info
End date Request Info
Dates
Oct. 2019
France - Paris, Île-de-France
Application deadline Request Info
End date Request Info