Strategic marketing is an advertising tool that companies use to help them reach their target audience in a way that is original and appealing to customers. Students in the field typically learn how to help create customer loyalty and brand attachment while also increasing demand. 

An executive MBA, or EMBA, is a graduate level business degree. An executive MBA program is a lot like a regular MBA program. The main difference is that an executive MBA program is primarily designed to educate working executives, managers, entrepreneurs, and other business leaders.